Morphe: the land of affordable brushes, tools, eyeshadows, lipsticks, setting sprays, etc. This brand's prices are a budget buyer's best friend. You can buy palettes with as many as 35 shadows for as low as $19.99.
First, let's talk about business. Morphe is what we call a profit maximizer. Every action taken is to *you guessed it* maximize company profits. Until a few weeks ago, they were entirely an internet brand that relied on word of mouth (big YouTubers) to stay afloat. Instead of relying on traditional advertising methods, Morphe depends on social media platforms like Instagram and YouTube. Their brand affiliates are given a 10% off discount code to give to their followers, and those followers use the codes for $$$ off their Morphe purchase. A fraction of the sale goes to the affiliate whose code was used at checkout. A lot of people are upset about their favorite beauty gurus being involved with Morphe, because they believe products reviews are not as honest if the guru is being paid. Despite all of this, Morphe opened its first ever store in Burbank, CA a couple of weeks ago.
What about quality? Every product I've tried from Morphe has been ok. Honestly, why would you think a cheap makeup brand would have prestige brand quality? I know there are exceptions, but Morphe isn't one of them. I think you get a really great product for the money that you pay, but if their prices were any higher, I wouldn't buy anything. I don't think anyone has a right to be upset if their $20 35 shadow palette is lacking in pigmentation. Do you know why the prices are so low? The production cost is extremely low. I would guess that Morphe probably takes more cuts on quality than other brands because they can afford to do so.
Moving on! I have a few products that I'd like to review for you guys.
First, I have the M501 Pro Pointed Blender. Let me address all of the shedding gossip about Morphe brushes: I haven't noticed any yet. Of course, I just received this yesterday, and I haven't yet washed it. I will update this post if I do notice shedding. I recommend brushes like this for precise highlighting. As far as quality goes, it's alright. It's no Sigma brush, but it gets the job done. If you have sensitive skin, you may not like Morphe brushes, because they're not the softest on the market. If you're looking for an affordable makeup tool brand, I recommend Royal and Langnickle.
Moving on to lashes! These are really pretty, and they're only $2.99 a set. One thing I will say is that they don't look like the pictures online, especially the Rodeo set. Melrose Ave and Sunset Blvd look a little too similar in person, as well. The lash band on Rodeo is longer than the other two, so you may need to trim it. I haven't seen any shedding on these either, and they seem to hold up pretty well.
Last but not least, I have the 35b. At first glance, this is an absolutely gorgeous palette. This purchase is a few months old, and after working with it several times, I have to be honest. It's not great. Some of the shadows perform great. In fact, I'm impressed with the pigmentation and the consistency of the shimmer shades. But yall, these matte shades need help!! Some of them are pitiful! I swatched all of these on my arm, so hopefully you can see what I'm talking about. You would have to own this palette to know how rough some of these shadow textures are, too. Even the good mattes aren't very creamy.
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| Row 3 |
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| Row 5 |
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| Row 6 |
I only included pictures that had the best and worst swatches from the palette. Row 6 is miserable. The orange matte from row 3 is very nice, and there's another pink from the palette similar in formula. The metallic green and pink shadows are gorgeous.
There's a lesson here: don't be mad if your affordable makeup isn't perfect! There's a reason Morphe isn't more expensive.
What are your thoughts on Morphe? Leave me a comment!
Thanks for reading 💕
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